It is marked to commemorate the resilience and adaptability of the travel and tourism sector.
This day emphasizes the very importance of a resilient tourism sector that can overcome the challenges like pandemics, economic crises, and environmental changes, ensuring the continued economic growth, cross-cultural exchange, and sustainability.
The observance encourages nations to develop the strategies that strengthen the tourism sector against future disruptions.
Sustainable tourism supports poverty reduction, job creation, and environmental conservation.