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Greenwashing Guidelines
October 21 , 2024
16 hrs 0 min
27
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- The Guidelines for Prevention and Regulation of Greenwashing or Misleading Environment Claims were issued by the Central Consumer Protection Authority (CCPA).
- Its guidelines are limited to curbing greenwashing in advertisements of products or services.
- The new norms would complement the existing Guidelines for Prevention of Misleading Advertisements and Endorsement for Misleading Advertisements, framed in 2022.
- Greenwashing refers to the growing tendency of companies, organisations or even countries to make dubious or unverifiable claims about their activities, products or services being environment-friendly or climate-friendly.
- Generic terms like “clean”, “green”, “eco-friendly”, “good for planet”, “cruelty-free”, “carbon neutral”, “natural”, “organic”, “sustainable”, or similar other descriptions for a product would be allowed only if the company is able to substantiate these with evidence.
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