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“Most purposeful” brands in India 2021
November 30 , 2021
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- Amazon, Asian Paints, and Tata Tea have been named as the "most purposeful" brands in India 2021 in tech, non-FMCG, and FMCG categories.
- This is according to the latest BrandZ India report by insights and consulting firm Kantar shows.
- In the technology category, Amazon is followed by food delivery platform Zomato, Google-backed YouTube, food delivery platform Swiggy, and Walmart-backed Flipkart.
- In the non-FMCG category, Asian Paints is followed by Jio, Samsung, MRF, Tata Housing, and Airtel.
- In the FMCG category, Tata Tea is followed by Surf Excel, Taj Mahal, Maggi, Parachute, Britannia.
- The Kantar BrandZ database for Most Purposeful Brands of India for 2020-21 covers 418 brand cases.
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