Google commemorated the 45th anniversary of the forest conservation initiative called the Chipko movement with a doodle.
The goal of the Chipko Movement was to draw attention to and prevent deforestation, which had begun to occur on a mass scale to make way for dams or industry or roads.
The word 'chipko', which means to hug, soon became the name of the eponymous movement.
In modern India, Chipko Movement started in April 1973 in Uttar Pradesh's Mandal village in the upper Alakananda valley. Soon it spread to other Himalayan districts of the state.
The Chipko Movement, leaded by local women, was spearheaded by Chand Chandi Prasad Bhatt and his NGO Dasholi Gram Swarajya Sangh. 4
Sunderlal Bahuguna, a Gandhian activist and philosopher, also appealed to the then Prime Minister of India, Indira Gandhi, to implement a ban on cutting down the trees.
However, the original movement dates back to the 18th century in Rajasthan where a large group of people from the Bishnoi community resisted the cutting of trees (ordered by Jodhpur’s Maharaja) by hugging them.