Sikkim government has announced the legendary music composer A R Rahman as its tourism’s brand ambassador of state.
Sikkim is known as First Organic State of India.
The announcement for the new brand ambassador was made at the inauguration ceremony of Red Panda Winter Festival at Paljor Stadium in Gangtok, the capital of Sikkim.
His appointment as the brand ambassador would give a huge fillip to the tourism of the state – one of the prime contributors to the economy of the hill state.
The winter carnival too is aimed at boosting tourism in the state.