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BARC News Channel Ratings
January 18 , 2022
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- The Information & Broadcasting Ministry asked the Broadcast Audience Research Council (BARC India) to resume “news channel ratings”.
- The Ministry has asked to release of viewership data of news channels as well as to release the last three months data of news channels in monthly format.
- BARC has revised its processes, oversight mechanisms and protocols.
- BARC India is a joint industry body.
- It was founded by organisations representing Indian broadcasters, advertising and media agencies (AAAI) and advertisers (ISA).
- It is the largest television measurement science industry body worldwide.
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