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Bengaluru becomes first city to get its own logo
December 26 , 2017
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- Bengaluru has become the first Indian city to get its own logo to give the city its own identity and highlight its global image.
- With a tagline 'Bengaluru Be U', the unique red-black logo is in part English and Kannda.
- The letters “B”, “E” and “U” in the logo are highlighted in red to emphasize the tagline, “Be You” represents the welcoming character of the city.
- It was unveiled at the Namma Bengaluru Habba festival by Karnataka Tourism Minister Priyank Kharge in Vidhana Soudha.
- The city now joins the band of mega cities like Amsterdam, New York, Paris, London, Singapore, Berlin and Melbourne that have their own tourism logos.
- The logo was designed by Nammur, a design start-up, which won a contest and received a prize money of Rs 5 lakh from the government.
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