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"Best 100 Global Brands 2018" report
October 8 , 2018
2111 days
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- According to global brand consultancy Interbrand's "Best 100 Global Brands 2018" report, Apple displaced Google to become the top brand in the world in 2018.
- While Facebook, mired in data breach controversies, fell to 9th place in the top 100 brands globally.
- Amazon achieved a 56% growth to become the 3rd top brand globally.
- According to the ranking, Apple's brand value grew 16 % (year-on-year) to $214.5 billion.
- It went on to become the first company in the US to hit the $1 trillion market cap.
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