The annual international health campaign aims to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
The pink ribbon is an international symbol of breast cancer awareness.
In1985, it was founded by the American Cancer Society and the Imperial Chemical Industries Pharmaceuticals.
Breast Cancer is a type of cancer that arises in the epithelium (lining cells) of the ducts or lobules in the glandular tissues of the breast.