October 25 , 2024
36 days
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- The United States’ Federal Trade Commission (FTC) will soon implement a “click-to-cancel” rule.
- It will make it significantly easier for consumers to cancel their subscriptions and memberships.
- Requiring multiple taps or hiding the setting under multiple pages of settings will be prohibited.
- It will also make companies liable to face civil penalties for complicating the cancellation process.
- 2022 Research found that 42% of consumers had forgotten they were paying for services they did not use.
- That Customers generally underestimated the monthly cost of their subscriptions by an average of $133.
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