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Committee on Dark patterns
July 22 , 2023
367 days
329
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- The Ministry of Consumer Affairs, Food and Public Distribution has asked e-commerce companies to not use dark patterns on their platforms.
- These unethical strategies are designed to exploit certain cognitive and behavioural biases to persuade users into purchasing goods and services they would typically not pay for.
- Tech firms often use deceptive tactics to make users accept, for example, certain terms and conditions or products and services.
- Social media companies and tech giants like Facebook, Apple, Amazon, Skype, LinkedIn, Microsoft and Google have used dark patterns.
- Another example of dark patterns is the unsolicited, sponsored messages one gets from influencers.
- Dark patterns affect the user experience and even make them vulnerable to financial and data exploitation.
- Right now, dark patterns have been noticed as part of misleading advertisements.
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