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Digital Advertisement Policy, 2023
November 17 , 2023
247 days
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- The government of India approved a new Digital Advertisement Policy, 2023.
- It will be allowing the Central Bureau of Communication (CBC), to undertake advertisement campaigns on social media, OTT platforms and other digital media.
- This is a significant move to connect the potential of digital media for government communication.
- The policy will also encompass campaigns to be run on mobile applications, apart from websites.
- It mandates that the websites, mobile apps, OTT platforms and digital audio platforms need to be at least a year old to be eligible to apply under the scheme.
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