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Drip Pricing in India
May 14 , 2024
51 days
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- A recent warning regarding "drip pricing" was issued by the Department of Consumer Affairs, which warned customers of the practice.
- In this scenario, only a portion of the price is initially advertised and further fees are added later on in the purchase process.
- Drip pricing is a pricing technique in which firms advertise only part of a product’s price and reveal other charges later as the customer goes through the buying process.
- The additional charges can be mandatory charges, such as hotel resort fees, or fees for optional upgrades and add-ons."
- When the represented price is inaccurate, it can lead consumers to make misinformed decisions and can result in unfair outcomes for honest competitors.
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