Deendayal Antyodaya Yojna- National Rural Livelihoods Mission (DAY-NRLM) has launched the eSARAS mobile app.
It aims to provide better marketing support and e-commerce opportunities for products made by women in self-help groups (SHGs).
The eSARAS fulfilment centre will be managed by the Foundation for Development of Rural Value Chains (FDRVC).
This fulfilment centre will be used for processing, packaging and shipping of products that customers purchase through the eSARAS portal and eSARAS mobile app.
It will handle the logistics required to bring an online order to a customer's doorstep.