CMFRI has developed a multivendor e-commerce website and mobile app to help fish farmers and fishermen sell their produce and marine catch directly to the customers.
The website, www.marinefishsales.com, and mobile app, marine fish sales, were developed under the National Innovations on Climate Resilient Agriculture (NICRA) project of the CMFRI as part of improving income of the coastal community.
Fishermen and fish farmers who want to sell their catch and fish online may form Self-Help Groups (SHGs) and register with the platform.
The CMFRI will monitor vendor profiles, order status and sales.