The UN World Tourism Organization has appointed fictional character Hello Kitty as Special Ambassador of the 'International Year of Sustainable Tourism Development 2017'.
Hello Kitty will promote the 'Travel. Enjoy. Respect' campaign, and highlight the role tourism can play in achieving Sustainable Development Goals.
World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.