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Increase of Blue washing
May 3 , 2023
445 days
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- A report titles ‘Who’s tipping the scales’ was released by the International Panel of Experts on Sustainable Food Systems (IPES).
- As per the report, Corporations have long had influence over international food governance and their involvement has manifested in multiple ways, both visible and less visible.
- While it was making food security organizations and Corporations partnerships allow firms to ‘blue-wash’ or ‘social-wash’.
- Blue washing is marketing tactic used by companies to deceive consumers into believing that they are working towards achieving sustainable use and conservation of food systems and water bodies.
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