A report titles ‘Who’s tipping the scales’ was released by the International Panel of Experts on Sustainable Food Systems (IPES).
As per the report, Corporations have long had influence over international food governance and their involvement has manifested in multiple ways, both visible and less visible.
While it was making food security organizations and Corporationspartnerships allow firms to ‘blue-wash’ or ‘social-wash’.
Blue washing is marketing tactic used by companies to deceive consumers into believing that they are working towards achieving sustainable use and conservation of food systems and water bodies.