Union Ministry of Environment, Forest and Climate Change (MoEFCC) launched India’s own eco-label BEAMS.
This is launched with e-hoisting of the flag #IAMSAVINGMYBEACH simultaneously at the eight beaches recently recognized as blue flag beaches.
MoEFCC is promoting its policies for sustainable development in coastal regions have embarked upon a highly acclaimed program “BEAMS” (Beach Environment & Aesthetics Management Services).
BEAMS is executed under its Integrated Coastal Zone Management (ICZM) project.
The Government of India is undertaking for the sustainable development of coastal regions, striving for globally recognized and the coveted eco-label ‘Blue flag”.