Union Minister of Commerce and Industry Suresh Prabhu launched the Intellectual Property (IP) mascot ‘IP Nani’.
The mascot was launched during a conference on the National Intellectual Property Rights Policy in New Delhi.
The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”, aimed at raising awareness on IPR for school children to nurture creativity and the ability to innovate from a very young age.
In this context, the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP) produced a series of animated videos on IPRs for children with IP Nani as their central character.
For creating such inspirational videos, CIPAM collaborated with the European Union Intellectual Property Office (EU-IPO).