It aims to raise awareness about childhood cancer.
It also aims to express support for children and adolescents with cancer, the survivors and their families.
On the landmark 20th edition, Childhood Cancer International (CCI) and the International Society of Paediatric Oncology (SIOP) unveil a joint three-year campaign.
The campaign is planned under the theme of #throughourhands.
The CCI campaign is fully aligned with the #CureAll strategy.
It was the landmark strategy by the WHO Global Initiative for Childhood Cancer (GICC).