The Union Minister of Science & Technology, Dr. Jitendra Singh, chaired the District Development Coordination & Monitoring Committee (DISHA) meetings of several districts in Jammu & Kashmir recently.
A key decision taken during the meeting was to designate Lavender as a Doda brand product.
This is to promote lavender under the ‘One District, One Product’ initiative.
Doda district in J&K is the birthplace of India’s Purple Revolution or the cultivation of Lavender.
Purple Revolution (Lavender cultivation) was launched under the Aroma Mission of the Union Ministry of Science & Technology.
The AROMA mission is implemented by the Council of Scientific & Industrial Research (CSIR) through its Jammu-based laboratory, the Indian Institute of Integrative Medicines (IIIM).