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Nation Brands 2018 report
October 23 , 2018
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- According to Brand Finance’s recently released Nation Brands 2018 report, India was ranked 9th out of top 50 valuable national brands.
- Italy replaced India to secure the eighth spot.
- India fell in the list for the 2nd consecutive year despite a positive 5% growth in brand value from the previous year.
- The US grabbed the first spot in the list again, where its brand value rose 23% from the past year.
- China again came on the 2nd position followed by Germany, UK, Japan, and France.
- The methodology used by the London-headquartered consultancy, Brand Finance, is based on the royalty relief mechanism employed to value the world’s largest companies.
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