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Navigating the New Normal
June 28 , 2020
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- NITI (National Institution for Transforming India) Aayog has launched the behaviour change campaign ‘Navigating the New Normal’ and its website.
- It focusses on COVID-safe behaviours, especially wearing masks, during the ‘Unlock’ phase of the ongoing pandemic.
- The partners for this are
- Bill and Melinda Gates Foundation (BMGF),
- Centre for Social and Behavioural Change (CSBC) of Ashoka University,
- Ministry of Health and Family Welfare (MoHFW), and
- Ministry of Women and Child Development (WCD).
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