The MD & CEO of Zee Entertainment Enterprises Limited (ZEEL), Punit Goenka has been elected as the new chairman of Broadcast Audience Research Council of India (BARC).
Punit Goenka as a founder Chairman of BARC had played a key role in institutionalizing BARC.
BARC India is a collaborative Industry Company founded in 2010 by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
BARC India analyses the viewership habits of over 197 million TV households making it the world’s largest television audience measurement service.