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New chairman of BARC India
February 1 , 2019
1980 days
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- The MD & CEO of Zee Entertainment Enterprises Limited (ZEEL), Punit Goenka has been elected as the new chairman of Broadcast Audience Research Council of India (BARC).
- Punit Goenka as a founder Chairman of BARC had played a key role in institutionalizing BARC.
- BARC India is a collaborative Industry Company founded in 2010 by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
- BARC India analyses the viewership habits of over 197 million TV households making it the world’s largest television audience measurement service.
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