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New e-commerce policy
February 7 , 2019
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- India’s new e-commerce policy came into effect on February 1, 2019. A new set of policy rules had been formed for the e-commerce companies.
- DIPP gave them a 60-day window period for aligning themselves to the government’s modified foreign direct investment (FDI) rules.
- Bar online retailers from selling products through vendors in which they have an equity interest.
- Also bars them from entering into exclusive deals with brands for selling products only on their platforms.
- All online retailers will be required to maintain a level playing field for all the vendors selling their products on the platform.
- It ddisallows e-commerce players to control the inventory of the vendors.
- It restricts marketplaces from influencing prices in a bid to curb deep discounting.
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