The Ministry of Environment, Forest and Climate Change (MoEFCC) has launched the Nirmal Tat Abhiyaan.
The program aims to improve the sanitation on beaches and create awareness among citizens about the importance of coastal ecosystems.
The mass cleanliness drive was implemented at 50 beaches in 10 coastal States and union territories across the country in collaboration with National Green Corps (NGC).
National Green Corps is a programme of the MoEFCC covering around 1,20,000 schools in India with NGC School Eco Clubs.
Environmental activity in schools in India is promoted through the NGC.