International Cricket Council (ICC) partnered with UNICEF and announced #OneDay4Children.
It is a tournament-wide campaign focussed on bringing the world of cricket together as one team to help build a better world for every child, at the World Cup series.
There will be #OneDay4Children activity throughout all 48 matches of the event.
The money raised will support UNICEF's work in cricket playing nations to help children learn to play and be healthy.