TNPSC Thervupettagam

Pacific Asia Travel Association gold awards

September 17 , 2018 2265 days 907 0
  • Kerala Tourism has won two prestigious gold awards of Pacific Asia Travel Association (PATA) for its innovative marketing campaigns.
  • These awards were won by Kerala Tourism’s Yalla Kerala print campaign and Live Inspired Posters under PATA’s Travel Advertisement Print and Travel Poster categories respectively.
    • ‘Yalla Kerala’ - print media travel advertisement campaign launched in Gulf countries.
    • Live Inspired Posters - Developed for 3rd edition of Kochi-Muziris Biennale (KMB)
  • Both campaign and posters were developed and designed by Stark Communications which is advertising agency of Kerala Tourism.

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