On January 1, 2022, Union Education Minister Dharmendra Pradhan launched this 100-day Reading Campaign.
It marks a significant step to improve learning levels because it develops creativity, critical thinking, vocabulary as well as ability to express in writing & verbal forms.
Children studying in Balvatika to class 8 will be covered under the campaign.
The campaign will also focus on Indian languages like mother tongue, local language or regional languages.
In line with this goal, the campaign has also been integrated with the “International Mother Tongue Day” which is observed on February 21.