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Purple Revolution
April 1 , 2021
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- The Council of Scientific and Industrial Research-Indian Institute of Integrative Medicine, Jammu announced phase 2 of purple revolution under Aroma Mission.
- This is announced after the success of the phase 1 in Doda, Jammu.
- Under the purple revolution, the farmers in Doda district had their incomes quadrupled after shifting from maize to lavender cultivation.
- First-time farmers were given free lavender saplings.
- Those who have cultivated lavender before were charged Rs. 5-6 per sapling.
- The farmers will get help from IIIM-Jammu to sell their produce.
- Farmers could reach the four distillation units set up by CSIR-IIIM Jammu in Doda for extraction of lavender oil.
- At present, large-scale lavender cultivation is limited to J&K.
- The Governments in Himachal Pradesh, Arunachal Pradesh and Uttarakhand are also encouraging their farmers to take up lavender.
Purple Economy:
- Lavender oil sells for at least Rs 10,000 per litre.
- Lavender water can be separated from lavender oil.
- It is used to make incense sticks.
- Hydrosol is formed after distillation from the flowers.
- It is used to make soaps and room fresheners.
Note:
- In 2016, the Centre launched Aroma Mission to boost cultivation of plants for essential oils which have aromatic medicinal properties.
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