Agricultural and Processed Food Products Export Development Authority (APEDA) proposes to use river names as tag line and branding for Indian Agri products.
It will use the names of rivers such as Ganga, Brahmaputra, Cauvery, Godavari, etc. to name its agricultural products.
This will increase the reach of the products.
The active role of APEDA increased agricultural exports to 25.6 billion USD in 2021-22.
This is 51% of the total agricultural exports of the country.