India vice-captain Rohit Sharma is launching Rohit4Rhinos campaign, in partnership with WWF India and Animal Planet.
It aims to help build awareness for the need to conserve the Greater One-Horned Rhinoceros or the Indian Rhino.
In a campaign launching on Animal Planet to commemorate World Rhino Day on September 22.
The Indian rhinoceros faces several threats, including poaching, habitat loss and mass mortality from in-breeding and disease.
It only survived in the Terai grasslands of southern Nepal, northern Uttar Pradesh, northern Bihar, northern West Bengal, and in the Brahmaputra Valley of Assam.