Uttar Pradesh Chief Minister flagged off 33 'Sarthi Sandesh Vahini' vehicles.
It is a mission started by the state family welfare department with an aim to spread awareness regarding family planning in urban and rural areas.
The vehicles will provide family planning information to the viewers through various documentaries and films.
The state health department will also appoint nodal officers to supervise the campaign and ensure that several targets set by the department including women and child development and education for all are being fulfilled.