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Smoking Cessation Campaign
June 11 , 2018
2363 days
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- At a World Health Organisation event held recently, the Ministry of Health and Family Welfare, Government of India launched a national media campaign to encourage smoking cessation.
- Titled 'What Damage Will This Cigarette/Bidi Do,' the public service announcement (PSA) prompts smokers to think about each cigarette or bidi as the path to one of many potentially harmful events: heart attacks, cancer, lung disease, and more.
- By highlighting tobacco's links to stroke and heart disease, the leading cause of death among tobacco users globally, the campaign amplifies the theme of this year's World No Tobacco Day, which is 'Tobacco Breaks Hearts.'
- The campaign will achieve pan India reach by being broadcast in 17 languages on all major national government and private TV and radio channels.
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