According to the recently released Nation Brands 2017 report, India was ranked 8th out of 100 countries on a list of most valuable nation brands.
India slipped by one spot compared to 2016 report and ceded its previous spot to Canada.
Valuable Nation Brand List
World’s most valuable nation list released as part of Nation Brands report by Brand Finance measures strength and value of nation brands of 100 leading countries
The valuation is based on 5 year forecasts of sales of all brands in each nation and follows a complex process in which Gross domestic product (GDP) is used as a proxy for total revenues.