NITI Aayog has outlined a standard definition and approach of water neutrality for industries.
The standard definition will prevent greenwashing and promote best practices for water conservation.
It is described as achieving a balance between total freshwater consumption, including both direct and indirect usage, and quantifiable water savings resulting from efficiency strategies.
National Water Mission’s Goal 4 (Increasing water use efficiency by 20%) includes the promotion of water-neutral and water-positive technologies.