The World Menstrual Hygiene Day is celebrated on May 28th every year to educate women across the world about the need and importance of menstrual hygiene.
The hashtag for the 2018 social media campaign was #nomorelimits
It was initiated by the German-based NGO WASH United in 2014 and aims to benefit women and girls worldwide.
The 28th was selected to acknowledge that 28 days is the average length of the menstrual cycle.