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#YesIBleed Campaign
March 18 , 2018
2447 days
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- The Union Ministry of Health and Family Welfare has launched #YesIBleed menstrual hygiene campaign on the occasion of International Women’s Day 2018.
- It is the second edition of such campaign that aims to create holistic approach to issue of menstruation.
- The “#YesIBleed” campaign has been initiated formally across all multi-media platforms, including Facebook and YouTube to spread awareness about issue.
- The United Nations has recognised menstrual hygiene as global public health and human rights issue.
- According to the results of the study, “Sanitary Protection: Every Woman’s Health Right”, only 12% of Indian women have access to sanitary napkins and remaining 88% have no access as they find sanitary pads unaffordable.
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